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FX eCommerce Strategy
The Client
A German Wholesale Bank
The Challenge
The assignment was to determine the features of the second phase of the FX web client service. A limited phase 1 release was in existence. The challenge was to meet the requirements of 13 regional teams with conflicting priorities.
The Approach
The approach taken:
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Initial requirements questionnaires created and completed with 13 regions, covering target markets, products and the type of information and services to be offered by the site. |
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Competitor analysis undertaken to enable benchmarking of the proposed strategy. |
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Facilitated 3-day workshop with regional heads of FX to develop initial strategy. |
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Consolidation of findings and recommendations and development of an agreed strategy for phase 2. |
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The Outcome
An agreed strategy was developed covering the content and priorities for the second phase delivery, including target markets and products.
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