Software Commercialisation

The Client
A major UK-based equity and derivatives broking house with a strong retail and wholesale customer base.

The Challenge
The company had developed a market-leading on-line broking system for OTC equity derivatives and wished to establish whether there was a market to white-label or sell this software to other broking houses, investment banks, private banks and fund managers.

The Solution
Lysis worked with the customer to structure and execute a market-testing and strategy development process with three distinct phases:

	Market-testing - Lysis interviewed a wide cross-section of broking houses, investment banks, private banks and fund managers to assess their appetite for buying or white-labelling the software and/or associated clearing and settlement services.
	Competitor analysis - Lysis conducted an in-depth assessment of competitive software offerings to determine the software's relative strength in the market.
	Business concept development - Lysis worked with the customer to assess the potential business models the customer could use to take the software and related services to a wider market.

The Outcome
The project culminated with a recommendation to the board regarding the most effective business strategies for taking the software and services to market and the initiation of sales and marketing campaigns via a number of new channels into a number of new markets and the entry plans for each market.